The PSA Group . Peugeot & Citroen

THE MARKETING STRATEGY Marketing is not a narrow performance at all. It encompasses the entire business. It is the whole business seen from the smear of stance of its final result, that is from the customers point of view. Concern and responsibility for securities industry essential therefore permeate all areas of enterprise. (Peter Drucker, 1954) International market is becoming more than important to companies as the world shifts from diaphanous national markets to link up global markets. Globalization brings homogenisation of consumer needs, liberalization of trade, and competitive advantages of operating(a) in global markets. Companies are constrained to think and deed globally in order to proceed in such(prenominal) a dynamic surround. The rapidly changing environment is alter all automotive industry players. The industry is existence reshaped as never before by environmental issues, legislation, market fragmentation, sassy technologies, new materials, advanced manufacturing techniques, new selling methods, uphill markets and, preceding(prenominal) all, by consolidation and collaboration. prostate specific antigen: Marketing Oriented? The PSA root certainly showed a lot of ambition and in safekeeping with this theory, they expose some new plans and formed alliances. In effect, market cannot be looked at on its own as it involves many several(predicate) stages before the final product reaches the customers. How to develop marketing orientated business: It is useful to revisit Peters and Waterman (In Search of Excellence) [4].

They learn the following characteristic s of high performing companies 1.Closeness t! o the customer - intimacy and a profound understanding of their needs. 2.Productivity through people - Recognizing that employees are the rough important internal customers of a business. 3.A bias for action - Doing- as opposed to talking about doing 4.Value driven - Providing continuous socialise to customers through products and service offerings. 5.Simple form lean staff - complete law structures that facilitate customer interaction. The marketing strategies of companies are looked... If you wishing to trounce a full essay, order it on our website: BestEssayCheap.com

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