Ea Benchmarking

PART I phoebe birdsome Forces pretending of Competition The Five Force Model of Competition consists of the following:  ambition among competing sellers  latent saucily entries Firms in other industries offering substitute harvest-tides Suppliers of black materials and parts components  purchaser bargaining power and buyer-seller collaboration We testament now describe in detail each of the five forces of competition that ar lining Electronic Arts Inc. Rivalry among Competing Sellers: The overall softwargon publication segment of the video impel industry is extremely competitive. This is receivable to the fast pace surround of the industry through the ceaseless introduction of new and updated patchs along with new technological advances utilise in the creating and playing of new video games. EA faces competition from numerous other game developers who turn over from smaller companies with limited resources and corking to largishr firms with greater resources and capital. The following is a list of 17 game developers that make do nowadays with EA.

1) Activision 5) Acclaim entertainment9) THQ 2) Take-Two synergistic6) Sega10) Konami 3) Capcom7) Lucus Arts11) Namco 4 ) Eidos8) Infogrames12) Vivendi Universal 13)Midway Games14) 3D015) Sony 16)Nintendo17) Microsoft The typical weapons that each game developer uses to compete are based on game features and product quality, large distribution channels and retail shelf space, brand-name recognition, time of game release s, price, and effective commercialiseing an! d advertising strategies. Taken as a whole, the economic picture for the video industry is that the smaller companies are struggling while the larger firms including Microsoft, Nintendo, Sony, Sega, Activision, and THQ are fiercely competing with EA for market share. All of the above mentioned competitors of EA develop video games in the aforementioned(prenominal) categories that EA does and includes follow out sports,...If you want to get a full essay, methodicalness it on our website: BestEssayCheap.com

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